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2024

UTU SKINCARE

2024
Creative Direction
Photography
Talent Strategy
Videography
Copywriting
Working with UTU brought us to the big island of Hawaii, allowing us to bring the brand's visual language to life in the most captivating way.

Shooting video + still images showcasing the product in stunning natural settings, including waterfalls, ocean sides, coral reefs, and mountains, highlighting the essence of the brand's connection to nature and the purity of its ingredients.

Here we have a visual poem, a manifesto depicting the brand Identity and emotion.

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Sound design was a heavily incorporated element in this visual, which helps paint a bolder picture in the viewer's brain. 

 

Showcasing the UTU SPF50 Stick and the  SPF30 Daily Moisturizer in both 20ml, and 75ml. 

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